Company visits: Atout France guide brought out in partnership with the EPV label
Around one in three EPV-labelled companies are open to the public. Alongside other partners, the ISM, through the EPV label, served on the steering committee for a new guide, published by the French tourism development agency, Atout France, entitled “La visite d’entreprises : Ouvrir ses portes au public pour mieux valoriser son entreprise” (‘Company visits: how to promote your company by opening to the public’).Around one in three EPV-labelled companies are open to the public.
Opening your company for public visits forms part of a strategic marketing plan. This guide is for all companies wishing to open their doors to outside visitors and tourists, and for all those who support them in that move. Designed as a toolkit, it provides practical, detailed answers to all the questions that arise at the different stages of the process of opening a company to the public. These different steps set out in the guide enable companies to put together a quality programme of company visits that is in step with production activity, and to produce an active promotion tool that can be effectively distributed. The guide answers everything from simple questions on positioning to more complex points concerning regulations and how to organise the visits.
For further information about the guide,click here.